Search Engine Optimization

Looking to drive quality, targeted organic traffiс? We use a combination of technical expertise, well-crafted content and high-quality media backlinks to propel brands to the pinnacle of search results.

Why UniconLab

Search Engine Optimization (SEO) is all about developing an online search presence that drives targeted organic traffic and conversions. Unlike PPC, SEO traffic can’t be bought. However, it can be earned through proper brand positioning, quality content, scrupulous technical work and link building.

SEO is no longer a mystery. It simply requires the right set of skills, dedication, attention and expertise. Search engines are responsible for the vast majority of website traffic, which makes SEO one of the most important digital strategies to invest in.

We utilize modern on-page and off-page SEO strategies to shoot businesses to the top of organic search results. From SaaS and crypto startups to eCommerce and service companies, we’ve helped numerous brands thrive online.

To put it simply, you’re in safe hands!

Planning

Careful planning and thorough research are at the core of every single SEO campaign we take on.

Ethical Approach

No sketchy SEO. We only utilise ethical and sustainable strategies that work for the best of your business.

Performance-Driven

Our SEO campaigns are structured to deliver data-driven, tangible results that actually benefit your business.

Straightforward Reporting

No nonsense reporting. At UniconLab, we put effort into creating meaningful reports that paint the whole picture.

Our Approach

Keyword Research

Keyword research is the backbone of any SEO campaign. Before proceeding with any On-Page or Off-Page SEO, we conduct comprehensive keyword research to identify relevant, low difficulty and high volume keywords people use to search.

Technical SEO

It is vital to ensure that there is nothing that blocks Google from crawling & indexing your website. We check, fix and optimize your site’s performance, speed, robots.txt, meta robots, page errors, redirects and sitemaps.

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Content Creation

We’re committed to creating top-notch content. Our articles have been referenced by Rand Fishkin, Brian Dean & Syed Balkhi as well as featured and mentioned by numerous publications, such as Entrepreneur, Huff Post, TNW & TechRadar.

On-Page SEO

On-Page SEO is the foundation of any successful website. By implementing improvements to your site’s structure, navigation, internal linking, content, keyword usage and meta tags, we ensure that your website is search and user-friendly.

Local SEO

We ensure that your business appears on map results as well as local searches. We implement this by placing your business on relevant directories, optimizing Google My Business page, gaining citations, reviews and backlinks.

Link Building & OFF-Page SEO

Link building is an integral part of a successful SEO campaign. We utilize various link building techniques to achieve the best outcome. These include content marketing, quality guest blogging, manual outreach, broken link building and more.

Our Specialities

We use a combination of technical, on-site, content and link building techniques that drive quality, relevant and targeted organic traffic to your website.

On-Page SEO

Internal optimization of your website, including:

  • Structure, Logistics & URLs
  • Internal Linking
  • Meta Tags
  • Images & Alt Tags
  • Improving Copy
  • Keyword Research & Usage
  • Utilizing Headings
  • Social Media Linking & Schema
  • Improving CTR
Technical SEO

Technical optimization of your website, including:

  • Search Console Integration
  • Fixing Crawl & Indexing Errors
  • Performance, Speed & Caching
  • Security & Encryption (HTTPS)
  • Broken Links & Redirections
  • Accelerated Mobile Pages (AMP)
  • Duplicate Content
  • Structured Data & Schema
Off-Page SEO

Off-Page optimization of your website, including:

  • Link Building
  • Guest Blogging
  • Content Creation
  • Outreach & Content Marketing
Local SEO

Optimization of your website for local searchers, including:

  • Map & Snack Pack Results
  • Google My Business & Bing Places
  • Content Marketing
  • Directories, Citations & Reviews

On-Page SEO

Off-Page SEO

Technical SEO

Local SEO

FAQ

What is the minimum required SEO budget?

Our fully-managed, monthly SEO campaigns start at $700/month with a minimum commitment of 6 months. This would include around 24-30 hours/month, which may be just enough for some industries but insufficient for more competitive niches.

How soon will I see the results?

very campaign is different. In addition to 200+ Google’s ranking factors, there are numerous individual aspects that can determine how fast you’ll be able to notice the results, including your current state of SEO, age of the website, your industry and allocated budget.

What industries do you work with?

Over the last 5 years, we’ve worked with different businesses in various industries, big and small. From local tennis clubs and interior designers to SaaS and multinational companies, we can help pretty much any business in any industry (unless it’s illegal or deemed unethical).

What will you work on?

With our fully-managed SEO campaign, you get all of it. This means that we’ll do everything in our control to ensure that we get the best possible results whilst adhering to the standards of ethical SEO. From technical and on-page SEO to link-building and content marketing, we make sure to maximize the effectiveness of your SEO campaign.

We tailor our strategies on a case by case basis. While broken link building may work for heavy content industries like fintech, it may not be our go-to option for a local brewery.

Do you take care of content creation?

We sure do! Everything that falls under “SEO” – which is pretty much everything that has to do with a website (except paying for ads) is taken care of. The volume of our work is based on the monthly budget and allocated hours, but in any case, all essential SEO work is included in every campaign.

How will I know what you're doing?

We like to think that we’re one of the few ethical SEO agencies that genuinely care about client results. Before we start the campaign, we’ll send you an invitation to our project management tool where you’ll be able to track the progress in real-time. You will be receiving monthly SEO and Content reports that outline the progress made, including gained backlinks, produced and published content, ranking keywords, traffic and organic ranking positions.

We understand that many businesses have been burnt in the past by disingenuous SEO agencies, but this is not who we are. We like to play the long-term game, having you benefit from our work and staying with us for as long as you need.

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